Twelevision!
Social Media is one field which moves so fast that it’s hard to keep up with it. What started as micro setups in small organizations, have taken the form of a huge giant which rule the entire world. And literally so. It seems like everyone who has access to the World Wide Web is active on social media. Numbers of people adding to the social media buzz just keeps increasing in leaps and bounds, adding to the ever increasing population of the social media planet. With micro blogging sites like Twitter catching the imagination of everyone from celebrities, to students, to ardent technological bloggers, the need of the hour is to create something which leverages the usage of Twitter and take its interactive abilities to a whole new level.
What started as an in-house web application in an organization called Odeo, has spread across the world in a matter of three years, experiencing months and months of exponential growth. Within a short span of time, Twitter has become much more than a platform, where one signs up to stay in touch with his friends. It grew as a source of information, opinions and views about anything and everything one can possibly think of. The question has changed from “what are you doing” to “what’s happening”. Twitter, in other words, is continuously becoming a speedy news site, where anyone can be the reporter, with breaking news clubbed into the character limit of 140.
Moving the infrastructure from the internet, Twitter now knocks the doors of another very-popular communication medium – the television. Tuning with the social media craze all over the world, itaas tru2way interactive technology platform comes up with a new way to keep in touch with the world, even while you are watching the television. Developing an application, which will be of utmost benefit to the avid twitter fans, Tweet Tube will now allow its users to simultaneously access their twitter accounts, viewing their tweets right on their television sets. A fresh challenge to marketers, the Tweet Tube is a whole new dimension in the social media marketing environment.
Another, rather expected combination of the television and Twitter is a new show in Spain, called Twision. Broadcasted on the Veo7 channel, Twision is a new medium which allows its viewers to be directly interacting with the various presenters and the guests on the show. During the hour long, weekly show, many a people log on to their Twitter accounts to comment and opine about any given subject, which in turn pops up real time on the television screen there and then! Though the program has no official connection with the social networking site, Twitter itself said that the show is one of a kind, and its innovative use of its open and public network is even more compelling.
Utilizing the power of the social media, the television medium analysts are coming up with unique ideas to club the kings of communication media in their respective eras. With a high number to support the new venture, the social media is sure to penetrate well in this new-found vertical.
