iSMOblog

Twitter has been in and around for quite some time now. People belonging to all age brackets are live and active through Twitter, updating the world about their likes, dislikes, whereabouts, opinions, news – practically everything. Twitter has also become the latest hub even for the inmates of Tinsel town, who persistently keep their curious followers updated with their ‘oh so interesting’ tweets. The rise of celebrity twitter mania has also given rise to newer job prospects for writers, who the celebrities hire to update on twitter when they are too caught up with work.

Though apart from being a medium which entertains the masses, Twitter has also been put to use for social campaigns which have not only got justice for some, but also saved people’s life – and literally so. In many a recent instances, Twitter has been used as an active media to make people aware and hence create user-engagement for any campaign that takes place.

In a recent example, during the Haiti earthquake, aid organizations were heard quoting that social media websites, including twitter, helped raising the funds required for the relief process, with a much higher pace than through any other medium. Well-wishers from all over the world gathered up together to help the wounded, deceased and the ones in need through Twitter by donating through various social media campaigns, that started as soon as the magnitude 7 disaster took place. Nearly eight million dollars were collected through Twitter, which helped the aid organizations to get the best for the victims. Social media was globally applauded as the relief was provided in the nick of time.

Another such an incident, where Twitter came out as the helping medium, was for a celebrity which saved the life of a man who was mentally stressed. As reported and reviewed, Demi Moore got constant tweets by a follower who had become suicidal, hence posting threats on the social media platform. While keeping in touch with him by exchanging tweets, she instantly informed the police, who helped the man, hence saving him from taking his own life.

Instances like such have given a social media a whole new scope of innovation. Twitter is also now being used by the presidential race of various countries to make the masses aware, and the government transparent. Barrack Obama’s online campaign is being heavily put to use through the social media platforms to raise money and organize various activities at a grass-root level. This encouraged people to come forth and stand for the country.

What the social media as an online medium has done to the world at various levels is something magnanimous. It has not only created a literally made the world a smaller place, but has also developed a common bond amongst the entire human race as a whole. This medium has given the innovators of today to put their minds to creative use and develop something which was unimaginable in the past, turning the technologically driven world to a completely new and unexplored direction.