Reality bytes!

June 14th, 2010 | No Comments | Posted in Search Engine Optimization | Posted by Ricky

As the world moves on with the general audiences taking the lead in almost everything, the World Wide Web has also made the best use of the same by churning out campaigns which invoke the presence of the Generation Y. In a nation where huge campaigns like Jaago re and Sunsilk Gang of Girls has appealed to the masses through the medium of television and radio, the social media websites have also taken a huge leap in the development of mass campaigns.

A very unusually creative yet interesting marketing campaign by Make My Trip, has taken the entire population by force. Launching the campaign in the form of a protest, the visualizers of “Offisial Atyachar” made sure that the scope of the target audience was huge. Appealing to all who were victims of official tensions, which disturbed their work and personal life balance, the campaign took shape in the form of a Facebook profile page which gave out funny anecdotes and tips about daily life official madness. The increasing amount of people who joined the profile page gave rise to huge event where around 500 employees vented out their anger by smashing down an office, specially created to be brought down to pieces. Also later turning it into an official website, the campaign is still alive, with thousands of employees taking out their office frustration on a stage created by the social media. The campaign not only created a rage amongst the masses, but also created leads for Make My trip as an organization, as it continued its surrogate branding throughout the campaign. Expecting to create awareness for a better work life, the campaign now plans to release the idea at many different levels.

Joining the reality games, the consumer of today is attracted to campaigns which involves them, and connects with them on a much larger level than just emotion. According to various statistics, social media ads beat the efficacy of ads on television and the radio by a huge number. Making your voices heard is one right that the audience today strongly believes in, and the social media is offering them many solutions to do so.

Offering yet another platform, taking the help of the internet as a medium is the “Ibibo Great India Blogger Hunt”. The campaign compels the audience to write whatever they want to talk about in the form of a blog. The prerequisites do not require you to be a great journalist or a writer, but a person who speaks their heart out. Keeping the prize money as a whooping sum of Rs 1.5 crore, the online media challenge has attracted many to express views and opinions on the huge platform.

The social media has not only played an extremely vital role in the creating awareness and enthusiasm amongst the masses, but has also helped various organizations to use it as a platform to define their businesses. In a world where more users rely on social media websites than the television for efficient marketing communication strategies, moving to the internet is surely the smartest thing to do for most businesses.

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Social Media plays doctor

June 1st, 2010 | No Comments | Posted in Social Media | Posted by Ricky

Changing with the current world full of Twitter updates and Facebook status messages, the field of medicine has also plunged into the ever growing world of social media. Social media has now been in and around for some years, and has created quite a rage. People from all age brackets, belonging to a varied amount of sections in the society are active on the assortment that the social media websites provide. From celebrities to teachers, and now doctors, social media has been consistently used as an online portal which keeps one informed in the domains that one is interested.

A survey released by the Pew Internet and American Life Project reports that 61 percent of Americans go online for to check on information for health issues, and the majority of them have turned to user-generated health information which has been available through social media. Blogs, forums and Facebook pages are flooded with queries about health issues, and the doctors are now turning to them, to provide people with advice they actually need and require, hence creating a unique, one to one patient – doctor relationship. This not only helps the patients to be at peace, but also helps doctors and prospective medical students to learn through a newer medium, which redefines the meaning of ‘hands-on’.

Citing a recent example, an Indian orthopedic surgeon, Dr. A.K.Venkatachalam, did a Twitter cast of a knee surgery, while he was at it! Containing details of the entire procedure, the doctor believes that the tweets would be of vital use for prospective post-graduate doctors who wish to choose surgery as a career option. He also reiterated on the fact that the social media has brought about a huge change in the way medical studies were taken in earlier times. The physicians also feel that the social media gives them a sense of responsibility and help give the current environment of health care a new perspective.

In yet another unbelievable incident, which was abuzz all over the social media websites, was the initiative of a woman, Mrs Jackson, from New York, to tweet during the abortion of her child, constantly tweeting right from the operation theatre. She also created a step-by-step video of the abortion to be posted on YouTube and regularly updated her blog posts about the happenings during the process. Trying to develop a whole new following of people, and creating a new perception about abortion in the minds of people, Mrs Jackson opted for the social media network to bring about a change in the way people think.

With the social media creating a safe environment for support and assistance, the masses are taking an easy breathe. Across the length and breadth of the globe, there are a million people who are willing to offer some help or lend some support to anyone who is in need. The focus has now shifted from commercialization to actualization. Not only social media has become a stage to offer services, but has also turned into an area to learn, grow and develop as an individual from the medical arena.

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