Blue Dot

A social network is undoubtedly, one of the most important part of the present day cyber world. A social network arises from the basic need of interdependency, be it in the form of friendship or even trade. Since, almost everyone today is into social networking and is a member of atleast one of these many available social networking sites, social book marking as a method to organize, store and share data is also very popular.

Blue Dot however is different. It’s not a social networking website but a social bookmarking and networking software. In case you haven’t heard of this software, its only because Blue Dot changed its name to Faves in October, 2007. Blue Dot was co-founded in Seattle, Washington in 2004 by Mohit Srivastava and Sumit Sen. However, its website “ Bluedot.us” was launched in June, 2006.

How ‘Faves’ social networking functions

The most convenient and the most loved feature of this website is that every time its registered user visits the Faves homepage, they see their ‘bookmarks’ i.e. they are able to easily view a summary of whatever things their friends have viewed or whatever has been shared among them.

Using Faves, its users are easily able to bookmark their favorite pages online. It means that they are able to save the URLs (uniform resource locator) of the webpages on the internet, and thus are able to view them whenever they like to and moreover they can share them with their friends.

How ‘Faves’ work

Since this social bookmarking as well as social networking website is a private website, thus, obviously, its sole aim is to earn profits. And these profits are achieved through sales. What ‘Faves’ sells are the ‘dotted’ websites and these are sold through what we call as the ‘affiliate marketing’ program.

An affiliate market, however, is like a middleman between publishers (affiliates) and merchants. This kind of a market allows publishers to find the best suitable affiliate program for their websites. And these programs are inturn capable of making them successfully reach their target audience by the use of the special services provided by them. These services are different for affiliates and for merchants. Take for example- the service of payment processing is provided to the merchants and the service of payment aggregation is made available to the affiliates. Both the affiliates as well as the merchants are free to choose services or affiliate programs that suit them the best. The fee paid by the merchants or the traders or the businessmen is the profit earned by Blue Dot.

Blue Dot or Faves like any other social bookmarking website allows its users to bookmark their favorite pages, to share them, to tag them etc. But the difference remains that this work is done by Faves with a dash of innovation, which makes this social bookmarking website a clear favorite among its Faves users.